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Araminta Huitson is a Principal Consultant at Ortecha, leading Data Culture initiatives and managing People, Comms, and Culture globally. With extensive experience in data management consulting, Araminta has worked with notable organizations such as John Lewis Partnership, Rathbones Group Plc, and Lloyds Banking Group, focusing on data culture, quality, and governance. Araminta has also contributed to projects at Revantage Europe, FMO Investment Management, Insight Investment, and Hiscox, developing strategies for effective data management and communication. An independent scholar in history with a background in Archaeology and Old English, Araminta holds a Master of Physics from the University of Oxford and advanced degrees in Heritage Management and Executive Leadership. Additionally, Araminta has completed short courses in Information Design and Copywriting at the University of the Arts London.