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Anders Fredborg Nielsen is currently the Vice President NRM Automation & Analytics and Head of Net Revenue Management at Orkla Group. Anders has a background in business intelligence, marketing, and brand management, with experience working in companies such as BAT, Rystad Energy, Kellogg Company, and Carlsberg Group. Anders holds a Master's degree in International Marketing and Management from Copenhagen Business School and a Bachelor of Science in Business Administration and Management from Syddansk Universitet. Anders is skilled in driving digital transformation, revenue management projects, and marketing automation, with a focus on driving business growth and performance improvement.