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Jia Rou Lai is a digital marketing professional with significant experience in various roles, currently serving as a Digital Marketing Specialist at Origina since April 2021, having previously held positions as a Digital Marketing Executive and Marketing Intern. Prior involvement includes working as a Digital Marketing Executive at Designyard, where responsibilities encompassed managing Google Merchant and Google Ads accounts, utilizing Google Analytics to evaluate performance, and creating advertising campaigns. Earlier experience at GoContractor included roles as a Marketing Administrator and Marketing Intern, supporting the marketing team with both digital and traditional marketing tasks, SEO, keyword research, and analytics. Jia Rou Lai holds a Bachelor of Science (Hons) in Marketing from Technological University Dublin, obtained in 2021.