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Veronika Novikova is an accomplished marketing professional with extensive experience in leading teams and developing effective marketing strategies. Currently serving as Marketing Lead at Oriflame Cosmetics since November 2024, Veronika oversees a team of five, focusing on performance management and growth initiatives. Previously, Veronika held the position of Marketing Manager for Eastern Europe and Central Asia at QS Quacquarelli Symonds from February 2021 to November 2024, where responsibilities included executing global marketing strategies, managing campaigns, and optimizing performance metrics across various regions. Veronika's career began at EF Education First, where roles progressed from Sales Coordinator to Marketing Specialist. Veronika holds a Master's degree in Economy and Business and a Bachelor's degree in Management from the Kazakh Academy of Labor and Social Relations.