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Michael Cervell is the SVP Group Strategy & Business Development at Oriflame Cosmetics. Michael has over 15 years of experience in the field of web design and development and has worked with a number of prestigious companies, including Ogilvy One Worldwide, The Mill, and Farfar. Michael is also a co-founder of Pikaia Games, a successful video game development studio.

Michael Cervell reports to Magnus Brännström, CEO & President. They work with Antonia Simon-Stenberg - VP Sustainability, Quality Management, Packaging & Artwork, Thomas Ekberg - SVP Global Business Area Asia and Turkey, and Emma Hågemo - VP R&D.