Rui MacHado 🦁

Book Author at O'Reilly Media

Rui Machado has a diverse work experience in various roles and industries. Rui is currently working as a Data Consultant and Head of Data Analytics and Engineering Services at Monstarlab since March 2023. Prior to this, Rui served as an Assistant Professor of Database Engineering at Universidade Portucalense starting from January 2023.

In 2022, Rui worked as a Book Author at O'Reilly, collaborating with Helder Russa to write "Analytics Engineering with SQL and DBT". Rui also co-founded ShopAI.co in 2018, where they served as the CEO. At ShopAI.co, Rui developed AI solutions for the digital fashion industry and created visual similarly models and visual search and recommendation APIs.

From 2022 to 2023, Rui worked as the Director of Engineering - Risk Strategy and Data Platform at Feedzai, leading three product engineering teams. At Meta, Rui held the position of Engineering Manager - Interactions Integrity (Data and ML) from 2020 to 2021, where they grew the data engineering team and developed AI detection systems.

Before that, Rui served as an Engineering Manager - Supply Chain Analytics at Nike from 2019 to 2020, leading cross-functional engineering teams and contributing to the improvement of Nike's data platform. Rui also worked at HUUB from 2017 to 2018 as the Director, Head of Business Intelligence and Technical Advisor. During their tenure, Rui created the BI and AI department, designed optimization models, and developed a logistics management platform.

Rui's career began as a Software Engineer at ALERT Life Sciences Computing in 2013, where they worked on data warehousing and developed C# based products for the healthcare industry. Prior to that, they worked as the Director, Head of Business Intelligence and Data Science at Jumia Porto Tech Center from 2014 to 2017, managing the data engineering and BI department.

Overall, Rui Machado has demonstrated strong expertise in data analytics, engineering, and AI solutions across various industries.

Rui Machado has a diverse education history with a focus on business administration, data analytics, and computer science. Rui holds a Master of Business Administration (MBA) degree from Porto Business School, which they obtained from 2023 to 2024. Prior to that, they completed a Master of Science degree in Data Analytics - Modeling, Data Analysis, and Decision Support Systems from Universidade do Porto, from 2015 to 2017. In 2014, they obtained a Postgraduation in Business Intelligence from Universidade Portucalense (UPT). Rui's undergraduate education includes a Bachelor of Science degree in Computer Science - Information Systems and Technologies from Universidade Portucalense (UPT), which they completed from 2009 to 2012.

In addition to their formal education, Rui Machado has obtained several certifications. Notably, they are a certified economist in Business Management from Ordem dos Economistas, which they obtained in June 2023. Rui has also completed the Principal.dev - Principal Developer Masterclass from DevTernity in December 2022. Other certifications include Jira Fundamentals Badge from Atlassian, Talkdesk Supervisor Certification from Talkdesk, XBA - Xponential Business Administration - Turma 4 from StartSe, Academy Accreditation in Delta Lake Essentials and Unified Data Analytics Essentials from Databricks, Advanced Machine Learning with Python from Ordem dos Engenheiros, Self-Managed Teams with Moving Motivators and Translating Strategy Into Daily Operations Using OKRs from Porto Business School, and A Big Data Hadoop and Spark project for absolute beginners from Udemy. Rui also holds certifications in Certified SAFe® 4 Practitioner by Scaled Agile, Inc., Getting started with AngularJS from EDIT. - Disruptive Digital Education, SAS Programming 1: Essentials from SAS, Big Data Foundation from Cloud Credential Council, and Introduction to Apache Spark, Programming with Python for Data Science, Querying with Transact-SQL, and Designing Business Intelligence Solutions with Microsoft SQL Server 2012 from Microsoft. Rui's earliest certification is in Programming in HTML5 with JavaScript and CSS3 (070-480) from Microsoft, which they obtained in December 2012.

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