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Matthieu Raiffé is a seasoned professional in the field of digital marketing and education, currently serving as the Founder of HOOTCOM, a certified training organization focused on helping brands and individuals harness their potential through digital strategies. As Co-founder and COO of proovee, an innovative SAAS platform for validating marketing skills, Matthieu brings valuable expertise to recruiters. In addition, Matthieu holds the position of Director of Pedagogy at MEDIA INSTITUTE, overseeing training in digital marketing and responsible communication. Matthieu Raiffé also plays a significant role in various educational institutions as a trainer, and serves as President of the Label Digital Marketing School's Commission. With a robust background in marketing and strategy design, supported by multiple degrees from IAE de Poitiers and La Rochelle Université, Matthieu Raiffé continues to contribute to the advancement of digital marketing education and practices.