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Simon P Lock is the CEO and Founder of ORDRE. Simon has over 25 years of experience in the fashion industry. Simon previously served as the Managing Director & Senior Vice President of IMG Fashion & Models, Asia Pacific from January 2005 to December 2011. In this role, they were responsible for managing the day-to-day operations of the division and developing new strategies to grow the business. Prior to IMG, Simon was the Founder & CEO of The Lock Group, a leading fashion public relations and marketing firm, from January 1989 to December 2015. During their tenure as CEO, Simon grew the company into a global operation with offices in New York, London, Paris, and Milan. Prior to The Lock Group, Simon worked at Harrison Communications and Saatchi & Saatchi Public Relations, where they held the position of Managing Director. Simon has a proven track record of success in the fashion industry and is excited to continue growing ORDRE into a top fashion platform.

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Simon P Lock studied at La Trobe University and Camberwell Grammar School.

Some direct reports include Mark Kelly - COO, Kirsten Lock - Creative Director, and Ryan Metauro - US Sales Director.