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Keltoum Benferhat is an experienced Brand Content Manager and Photo Studio Coordination and Production Manager at ORCHESTRA since June 2018. Prior to this role, Keltoum served as a Photo Production Team Leader and Assistant at vente-privee from October 2011 to December 2015, specializing in lean management, team recruitment, coordination, training, planning, and conflict management. Additional experience includes a Production Assistant at the Festival des Voix de la Méditerranée and a Production and Commercial Manager at H&K agency, where responsibilities encompassed logistics, budget management, and negotiation. Keltoum began a career in event management in Monaco, overseeing various aspects including communication and stock management. Keltoum holds a Master’s degree in Arts du spectacle et Communication and a Licence in Langue et littérature espagnoles from Université Paul Valéry - Montpellier III.