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Elizabeth Barker is an experienced professional in data and digital marketing, currently serving as a Data and Digital Marketing Specialist at Orca since January 2021. Previous roles include Project Coordinator at BookNet Canada, where Elizabeth managed projects like LOAN STARS, promoted discoverability of books, and oversaw a team while analyzing data trends. As a Marketing & Sales Coordinator at eBOUND Canada, Elizabeth designed promotional strategies, generated marketing materials, and analyzed sales data. Additional experience includes customer service management at Canada's National Ballet School and internships focusing on digital marketing and publicity at various publishing companies. Elizabeth holds a Bachelor of Arts from Queen's University and a Post-Graduate Certificate in Publishing from Ryerson University.