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Maxime Morel Cahoreau possesses extensive experience in management and sales within the sports industry. Currently serving as Country Manager for France at ORBEA since May 2021, Maxime previously held the position of European Sales Director for the Sports Division at HJC Europe from August 2019 to April 2021. Maxime's tenure at SKINS from October 2012 to July 2019 included roles as Country Manager, Key Account Executive, and Sales Representative, focusing on strategic development and growth of major accounts, leading to a 105% portfolio increase. Early career highlights include serving as Product Manager at Shimano France and Customer Service Manager at ORBEA. Academic qualifications include a Master II in Marketing and Sports Management from Université Marc Bloch and a Master's in Business and Marketing from the University of Paisley.