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Abhinav Roy is a seasoned professional in digital marketing and strategy, currently serving as the Founder of Orange MonkE since June 2022, where responsibilities include refining digital marketing offerings and managing operational finances. Prior experience includes roles at Hyundai Motor India Ltd. as Digital Strategy Manager and Area Sales Manager, as well as Digital Marketing Manager at Hero MotoCorp Ltd. Earlier career milestones include serving as Sr. Manager at Methinks and Digital Specialist at Axis Bank, focusing on enhancing brand awareness and customer engagement through innovative digital strategies. Abhinav Roy holds a Bachelor's degree in Political Science from Delhi University and an MBA with a specialization in Marketing and Finance from the Indira Institute of Business Management.