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Amale Serra has extensive experience in customer experience management and project management across various industries. Currently serving as Responsable Experience Client/Lead CX at Orange Bank since August 2019, Amale specializes in mapping customer journeys, identifying client pain points, managing digital reputation, and implementing digital projects. Previously held positions include CX Project Manager at Orange Bank and Chef de projet Marketing/Experience Client at Nexity, where responsibilities encompassed client experience strategy, multichannel journey formalization, UX referencing, and event organization. Amale's earlier roles include Junior Product Manager at Majencia and involvement in marketing projects at SNCF and David Jones, demonstrating a strong foundation in client relations and product management. Academic qualifications include degrees in marketing from IAE Paris-Est and Universidade Nova de Lisboa.