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Marieke Iwema currently serves as the Vice President of UX - Content and Customer Experience (CRM) at Oracle since January 2022. Previously, Marieke held the position of Principal UX Manager for Conversational AI at Microsoft from March 2018 to December 2021, where key achievements included envisioning and developing the Bot Framework Composer and winning third prize in the MSFT Global Hackathon 2020. Prior to Microsoft, Marieke was a Manager of User Experience at Tableau Software, focusing on the user experience strategy for data tools, and served as a Creative Director at frog, where Marieke led multidisciplinary teams in digital transformation projects for various high-profile clients. Marieke's career also includes significant experience at Microsoft as a Senior User Experience Lead and early roles such as an Industrial Design Intern at Sunrise Medical Inc. Marieke holds an MSc in Industrial Design Engineering from Delft University of Technology and a Business Administration certificate from UW Foster School of Business.