Optimum Sports is the in-house sports marketing agency within Omnicom Media Group, with nearly two decades of experience working with some of the biggest brands in sports. By merging the worlds of sports media, sponsorship and creative, we create omnichannel platforms that effectively drive brand and business impact. 

We take a fully integrated approach to sports marketing by injecting specialists into clients’ traditional media practices, connecting sponsorship to the wider media mix and marketing platform. We have five specialized teams, delivering excellence across the spectrum of sports marketing: Strategic Consulting, Media Investment, Property Marketing Group, Zero Code (gaming & esports), Research & Analytics.

Advertising

Marketing

Sports

Optimum Sports

Optimum Sports' headquarters in New York, NY, United States

The Chicago office focuses on strategic account management and partnerships, supporting sports marketing initiatives.

Chicago

The Los Angeles office focuses on global account management and strategic initiatives in various markets, including sports marketing.

Los Angeles

The Account Management Team at Optimum Sports is responsible for fostering and maintaining strong client relationships, ensuring the seamless execution of integrated sports marketing strategies. They serve as a primary point of contact between clients and the agency, coordinating the efforts of various specialized teams to meet client objectives, optimize performance, and deliver high-impact sports marketing campaigns.

Account Management Team

The Directors Team at Optimum Sports consists of senior leadership and directors across various specialties, tasked with overseeing the company's overarching strategic direction, ensuring successful execution of client projects, and enhancing collaboration between the specialized teams. They provide high-level guidance, foster client relationships, and drive innovation within the sports marketing landscape to achieve impactful results for brands.

Directors Team

The Investment Team at Optimum Sports is responsible for strategically allocating and managing media investments across various sports platforms. They negotiate and secure sports media rights, sponsorship deals, and advertising placements to maximize clients' returns on investment. By working closely with other specialized teams, they ensure that sports investments are seamlessly integrated into broader marketing and media strategies, driving significant brand and business impact.

Investment Team

The Marketing Strategy team at Optimum Sports develops and implements strategic plans for sports marketing initiatives that align with clients’ business objectives. They collaborate closely with other specialized teams to integrate sponsorships, media investments, and creative campaigns into a cohesive strategy, driving brand engagement and business growth within the sports sector. This team ensures that sports marketing efforts are effectively connected to the broader media and marketing platforms of clients.

Marketing Strategy

The Leadership Team at Optimum Sports is responsible for steering the company's vision and strategy, ensuring alignment across all specialized teams. Comprising the President and multiple Managing Directors, this team guides the agency's overarching direction, client relationships, and long-term growth initiatives. They play a crucial role in decision-making, resource allocation, and maintaining the integration of sports media, sponsorship, and creative endeavors to drive brand and business impact.

Leadership Team

The Research and Analytics Team at Optimum Sports provides data-driven insights and analysis to support strategic decision-making across all sports marketing initiatives. By leveraging advanced analytics, they evaluate market trends, measure campaign effectiveness, and optimize sponsorship investments, ensuring clients achieve maximum brand and business impact.

��

People (23)

Jobs (0)

Other teams

Directors Team

Investment Team

Marketing Strategy

Leadership Team

Research and Analytics Team

��������

People (23)

Jobs (0)

Other teams

Directors Team

Investment Team

Marketing Strategy

Leadership Team

Research and Analytics Team

��