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Thomas Shults

Associate Director (callaway Golf) at Optimum Sports

Thomas Shults is an accomplished media and marketing professional with extensive experience in sponsorship, media planning, and team management. Currently serving as Associate Director at Optimum Sports for Callaway Golf, Thomas is responsible for negotiating sponsorship and media packages, optimizing marketing strategies, and managing a team of five individuals. Prior to this role, Thomas held positions at OMG23 as Associate Media Director and Integrated Media Supervisor, overseeing media planning for major entertainment properties, including Disney and National Geographic. Thomas also gained experience as a Senior Media Planner at Essence and as a Media Analyst at Warner Bros. Entertainment, where a strong focus was placed on data-driven media execution and creative marketing strategies. Earlier in the career, Thomas worked as an Assistant Media Planner at Zenith and as an Account Representative at Groupon, showcasing a solid foundation in communications with a Bachelor of Arts degree from Arizona State University.

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