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Will Smart is a Solutions Engineer at Optimove since February 2022, bringing a wealth of experience from previous roles, including Solutions Consultant at Genesys and Founder/Director at Afriverse Logistics (Pty) Ltd. At Afriverse Logistics, Will Smart established truck fleet transportation services and managed contract negotiations. Prior experience at Oracle spanned from 2012 to 2019, where Will Smart served as a CRM/CX Solutions Consultant, supporting digital transformation and modern customer experiences for clients across EMEA. Will Smart's career began with a role as a Web Content Producer/Developer, focusing on web deliverables and standards-based web pages. Educational credentials include a BSc in I.T. Management for Business from the University of Greenwich and A Levels from The Kett 6th Form College.