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Crystal Wong is a Data Insights Consultant at Optimove since August 2022, with prior experience as a Consultant in Data Science and Strategy at Ekimetrics from June 2019 to June 2021. At Ekimetrics, Crystal delivered marketing strategy recommendations in the luxury, retail, and insurance sectors across APAC and SEA, streamlined ETL pipelines, and performed web-scraping for pricing analysis. Previously, Crystal served as a Business Insights Analyst at hi Inc. from August 2018 to June 2019, where data visualizations and dashboards were created to provide actionable insights, and quality checks on data were conducted. A Business Analyst Intern at Privé Technologies in early 2018, Crystal focused on user engagement analysis and reporting. Academic qualifications include a Bachelor of Science in Economics from The London School of Economics and Political Science and a Master of Science in Business Analytics from Bayes Business School.