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Yogender Kumar is an experienced professional in the field of performance marketing, currently serving as Director of Global Operations at Optimise since June 2021. Prior to this role, Yogender held positions at Star India Pvt Ltd, where responsibilities included Head of Traffic & Advertiser Operations and Assistant Manager from February 2011 to June 2021. Yogender also contributed to AIDEM Ventures Pvt. Ltd. as Group Head (Assistant Manager) from August 2008 to January 2011, and at NDTV as Group Head (Senior Executive) in Campaign Management & Traffic from January 2006 to August 2008. Yogender's academic background includes a PGDBA in Marketing from Rai Business School, a BCA in Computers from Indira Gandhi National Open University, and a B.Com in Commerce from Delhi University.