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Russ Lindmark has been an entrepreneur since 1992, when they founded Ticket Solutions, Inc. As the Founder, they were responsible for brand strategy, business development, and strategic initiatives. In 1999, they founded Ticket Technology, Inc., a software company designed to support ticket brokers. Russ guided the company through its sale to eBay in November 2008. In 2006, they founded VeriShip, a cloud-based parcel audit and intelligence company providing innovative parcel audit, intelligence and engineering solutions. In 2010, they founded ERC. In 2011, they founded Scopifi to bring transparency to the payments industry. Finally, in 2020, they founded Optimally.

Russ Lindmark attended MidAmerica Nazarene University from 1990 to 1993, where they studied Business Management.