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Dave Kelf advises on all marketing and business development activities for Optima. Dave is well known in the EDA and semiconductor industries, having served as VP marketing for multiple successful small EDA companies including Breker Verification systems, OneSpin, and Novas (Spingsoft). Moreover, Kelf was president and CEO of Sigmatix, Inc., a successful wireless IP provider. In addition, at Cadence Design Systems he was responsible for the Verilog and VHDL verification product lines. As vice president of marketing at Co-Design Automation and then Synopsys, Kelf oversaw the successful introduction and growth of the SystemVerilog language. Kelf also held engineering positions at Plessey and Nortel. Dave holds a Bachelor of Science degree in Electronic Computer Systems from Salford University, Manchester UK, and a Master of Science degree in Microelectronics from West London University, plus an MBA from Boston University, USA.