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Yelena Cina began their work experience in 1998 as a Member At Large at ORPR Camp, a role they held until 2011. In 2004, they joined OpticsPlanet, Inc. as a Marketing Specialist and worked their way up through various roles including Marketing Team Leader, Manager, Marketing, Director, Marketing, and currently serves as the Managing Director and Head of Marketing since August 2018.

Yelena Cina obtained their Bachelor's degree in Marketing and Operations Management from Loyola University Chicago, where they studied from 2006 to 2010.