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Shay Butler began their career in 2010 as an Account Executive - New Business Development, Corporate Ambassador, Premium Sales Executive, and Director of Corporate Partnerships at the Dallas Stars. During their time there, they were named the New Business Account Executive of the Year in 2011-12 and achieved the #1 ranking in Full Season revenue, Total New Business Sales, New Partial Season, New Business for Group Seats Sold, New Business for Group Revenue, and New Business for Suite Revenue.

In 2017, Shay Butler joined OpTic Gaming as Vice President of Sales and Marketing. In 2018, they became a Mentor and Advisor at Stadia Ventures.

Shay Butler attended Northern Arizona University from 2006 to 2010, where they earned a Bachelor of Science in Business Administration. Shay also received a degree in Finance and a degree in Business Management in May 2010.