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Dr. Elena Kossmann is a seasoned marketing professional with extensive experience across various sectors, currently serving as the Growth Marketing Manager at opta data since September 2023. Previous roles include Marketing Manager at Kindernothilfe e.V. and International Marketing Manager at Fairtrade Germany, where Dr. Kossmann was involved in global marketing campaigns and strategy development. Additional experience includes positions at reputable companies such as IRI, Samsung Electronics, Philips Consumer Lifestyle, and Procter & Gamble, demonstrating a strong background in trade marketing, account management, and category management. Dr. Kossmann holds a Doctor of Philosophy in Marketing focusing on Ethical Consumerism from Universidad Autónoma de Madrid and multiple degrees in business and economics from prominent universities, highlighting a robust academic foundation in marketing and strategy.