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Matt Niehoff is an experienced marketing professional with a diverse background in media planning, digital marketing, and brand strategy. Currently serving in a Paid Media role at Opry Entertainment Group since November 2022, Matt oversees integrated media plans for notable brands including the Grand Ole Opry and Ryman Auditorium, managing a multi-million dollar budget to achieve record returns on ad spends. As the founder of Experience Nashville since January 2010, Matt has built a platform to provide local insights into Nashville's culture through content generation and social media management. Previous roles include Marketing Director at bridgekick and Arcivr, where Matt developed marketing strategies and enhanced brand visibility for high-profile clients. Additional experience includes positions at HealthStream and Dell, showcasing strong skills in digital marketing, content creation, and sales performance. Matt holds a Bachelor's degree in Business Marketing from Harding University.