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Diana Pirani has a strong background in commercial and pricing roles. Diana currently works at Opia as the Global Head of Commercial & Pricing, where they focus on driving sustainable business growth by developing pricing strategies and commercial propositions. Prior to this, Diana worked at Sky, where they held various positions including Propositions Lead - TV, Strategy & Planning Lead - Content Marketing, and Senior Commercial Manager - Customer Retention. Diana also has experience at Samsung Electronics as a Product Manager and Assistant Product Manager in the Audio/Visual division. Diana began their career at Panasonic as a European Product Marketing Graduate.

Diana Pirani has a Master's degree in International Marketing from King's College London, which they obtained from 2009 to 2010. Prior to that, from 2005 to 2009, they completed their Bachelor's degree in International Business and Management at Arnhem Business School. In 2008, Diana Pirani also had a semester-long exchange program at Griffith University, where they focused on Marketing Management. In terms of additional certifications, they obtained an Inspired Leadership Specialization from Case Western Reserve University in September 2021, as well as Mental Health First Aider certification from Mental Health First Aid (MHFA) England in April 2021.