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Luca Murru is a seasoned professional in business intelligence and analytics with a robust background spanning over two decades. Currently serving as a BI Manager at Opentech since November 2021, focusing on delivering complete BI project life cycles for major clients such as Nexi and Groupama. Concurrently, Luca operates as a BI Training Consultant for The Knowledge Academy, specializing in database management, ETL, and data visualization using tools like Power BI and Tableau. Prior experience includes significant roles at Ricoh Europe, where Luca managed BI and analytics initiatives for global clients like GSK and Unilever, as well as positions at UPS, where responsibilities included market insight analysis and marketing program management. Luca's foundational experience in category management was developed at Sisa Supermarkets Spa. Educational qualifications include an Advanced Diploma in Marketing from Dublin Business School, a post-graduation course in Food Marketing, and a Master's degree in Political Science from Università degli Studi di Sassari.