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Will Brooke has held various roles in business development, partnerships, and commercialization at companies like OpenSea, Electronic Arts (EA), and McKinsey & Company. Will also worked as an esports consultant at Entangled Solutions, where Will supported the Association of Pacific Rim Universities in developing a strategy for engaging with the esports industry. Will Brooke holds an MBA from Stanford University Graduate School of Business and a Bachelor of Science in Biology from Texas A&M University.