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Bieke Herijgers is an experienced professional in digital transformation and service design, currently serving as the Founder of Business Refresh since February 2018, where Bieke advises organizations on optimizing customer, product, and employee journeys. Bieke holds positions as a Program Architect for the Hybrid Library of the future at Openbare Bibliotheek Amsterdam, and as a Strategic Service Designer & Strategic Employee Experience Consultant at The Growth Lab. Additional roles include being a Member of the Supervisory Board (ICT & Innovation) for Stichting Fioretti Teylingen and previous leadership as Service Design Lead at Philips, along with experience as a Digital Architect at IN10 Digital Design & Innovation Agency. Bieke’s consultancy background spans multiple companies, focusing on digital strategy, user experience, and business transformation across various sectors, including logistics and education. Academic credentials include a Master of Science degree in Mechanical Engineering from Delft University of Technology.