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Joey Weir is a seasoned eCommerce professional with extensive experience in digital marketing and merchandising. Currently serving as Sr. Ecommerce Manager at Open Road Brands, LLC since November 2019, Joey previously held multiple roles at Payless ShoeSource from January 2006 to November 2019, including Sr. eCommerce Merchandising Producer. Responsibilities at Payless included leading SEO strategy, managing copywriters, optimizing metadata, and developing AI personalization strategies. Earlier experiences include positions as Senior eCommerce Merchandise Analyst and Ecommerce Merchandise Analyst at Marriott International and a brief role at Hyatt Hotels Corporation. Joey holds a Bachelor of Science degree in Hospitality and Tourism Management from Purdue University, earned between 2001 and 2004.