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Ute Herms is a seasoned professional in product management and strategy, currently serving as Product Lead at ooia since June 2022 and as a Beraterin at YOUTE since May 2020. Prior to these roles, Ute held the position of Director of Product and Merchandise Management at Liebeskind Berlin from January 2016 to November 2020, where responsibilities included direct leadership of a team and overseeing coordination among sales, product, sourcing, and marketing. Ute also gained extensive experience at s.Oliver Group from February 2007 to December 2015, progressing through various leadership roles, including Head of Product Strategy and Business Development. Ute's educational background includes a degree from FAU Erlangen-Nürnberg, completed in 2005.