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Alejandro Checa started their work experience in 2006 as the Lead Key Account Manager at Vodafone, where they were responsible for achieving annual sales targets and developing strategies to increase sell-out in key customers. In 2009, they became the Director of Sales and Business Development at Securitas Direct by Verisure, managing the company's direction and implementing a commercial strategy to achieve objectives. Alejandro joined Naturgy in 2012 as a Senior Executive Account Manager, leading regional managers and implementing sales and margin targets and customer agreements. Currently, since 2017, Alejandro serves as the National Sales Director at Ontex, a leading international producer of disposable personal hygiene solutions, managing distribution in over 110 countries and overseeing a team of 11,000 employees worldwide.

Alejandro Checa completed a Degree of Science in Physical Activity and Sports with a Specialty in Sports Business at the Universidad Politécnica de Madrid from 2004 to 2009. Alejandro then pursued a Master's in Sport Business Management at the Universidad Pontificia Comillas from 2009 to 2010. Additionally, Alejandro obtained a certification in CAP Pedagogical Aptitude from the Universidad Politécnica de Madrid.