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Lale Tina Aydin has extensive experience in e-commerce and business development, currently serving as the Teamlead for Website & Conversion at Online Birds GmbH since September 2020. Prior to this role, Lale Tina Aydin worked on freelance projects in e-commerce, focusing on customer acquisition, shop optimization, and online marketing from October 2019 to August 2020. At die kartenmacherei GmbH, Lale Tina Aydin was the Business Owner for Category Management in E-Commerce from August 2017 to October 2019, responsible for the strategic development of the wedding cards category and managing online and offline marketing channels. Previous roles include Shop-/Key-Account-Manager and Senior Performance Analyst at Arvato SCM Solutions and various project management positions at Tchibo, highlighting expertise in customer loyalty programs and CRM strategies. Lale Tina Aydin holds a Diplom-Betriebswirtin degree from the University of Mannheim, completed in 2006.