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Edward Lando is the Co-Founder and CEO of Goody. Edward has also served as co-founder for Pareto Holdings, Lido, Misfits Market, Atom Finance, Catalina Crunch, and Horizons School of Technology. Prior to their work in startups, Lando worked in government relations at GovPredict.

Edward Lando received their Bachelor's Degree in Economics from The Wharton School and their International Baccalaureate from Ecole Jeannine Manuel.

Some individuals on their team include Katy Carrigan - Chief Revenue Officer, Nicholas Teddy - Head of Growth, and Kate Kosaya - Director of Marketing.