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An accomplished advertising professional, Carol has more than 20 years’ experience in marketing and media management, with an emphasis in Hispanic media planning and buying.

She is skilled at developing creative and integrated media solutions for diverse clients, and consistently seeks out new technology and media vehicles to increase response rates. Carol has extensive knowledge of the Hispanic market in the U.S. With media planning and buying experience in both traditional and online media, Carol builds strong relationships and negotiates added value, particularly for public service advertising programs. She holds a Bachelor of Science in journalism from Arizona State University.