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Guilherme Dorini

Video Content Lead, Global at Onefootball

Guilherme Dorini has a diverse work experience in the media and sports industry. Guilherme currently works at OneFootball as the Video Content Lead, Global, where they are responsible for designing and leading the video content strategy for major clubs and federations worldwide. Prior to this, they held the role of Video Content Lead, Spain & Americas at OneFootball, where they focused on clubs such as Real Madrid and FC Barcelona.

Guilherme also has experience as the Founder & Host of Let's Surf Podcast, where they conducted interviews with prominent figures in the Brazilian surfing scene. Guilherme worked as the Americas Video Lead Editor at DUGOUT (A OneFootball Company), leading the video editorial team for the Americas region. Additionally, they worked as a Content Editor at DUGOUT and as a News Correspondent at Yahoo.

Earlier in their career, Guilherme worked as a Sports Reporter at UOL - Universo Online and ESPN, where they covered various sports and produced multimedia content. Guilherme also held the position of Sports Reporter at Terra, where they covered events such as UFC and the Pan American Games. Guilherme gained experience in press relations as a Press Relations Specialist at InPress Media Group, LLC, managing Bradesco's account during the Olympic Torch Relay of the Rio 2016 Olympic Games.

Overall, Guilherme Dorini has demonstrated expertise in video content strategy, sports reporting, podcast hosting, and press relations throughout their career.

Guilherme Dorini has a diverse education history. In 2009, they completed a course in English at Pacific Gateway International College. Guilherme then pursued a Bachelor's degree in Journalism from Universidade Metodista de São Paulo, graduating in 2011. Following this, from 2012 to 2015, they obtained a Postgraduate degree in Sports Journalism from FAAP - Fundação Armando Alvares Penteado. In 2021 and 2022, Guilherme earned a Certificate in Fan Engagement from Barça Innovation Hub – Universitas. Lastly, in 2023, they attended USP - Universidade de São Paulo for further specialization in Digital Marketing.

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