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Laura van der Heiden has a solid background in marketing and account management. Laura recently worked as the Marketing Lead BeNe at On and prior to that, they held various positions at 72andSunny including Brand Director, Sr Brand Manager, and Brand Manager. Before joining 72andSunny, Laura worked as an Account Manager at 180 Kingsday and held several roles at SID LEE, including Account Executive, Account Coordinator, and Finance / Payroll Admin Coordinator.

Laura van der Heiden attended the Amsterdam University of Applied Sciences from 2008 to 2012, where they earned a Bachelor of Applied Science (B.A.Sc.) degree in Communication and Media Studies.