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Katariina Tuohimaa-Mendel is an experienced professional in the sports product management sector, currently serving as Head of Product for Tennis at On. Previously, Katariina held the position of Franchise Lead and worked for adidas as a Senior Product Manager for Tennis & Court Sports, as well as Global Product Manager and Global Merchandising Manager for the BU Running. Early career roles included Marketing Communications Manager and Associate at Amcham Finland, along with a Media Relations Internship at the TCU Athletic Department. Katariina earned a Bachelor of Science in Advertising & Public Relations from Texas Christian University in 2011 and completed studies at the International Academy of Sport Science and Technology in 2013.