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Willow Warell has held various roles in the marketing and client services industry since 2017. In 2017, they were a Club Ambassador for the Aparium Hotel Group, where they represented and promoted a rooftop social club and provided intuitive service. In 2018, they were a Marketing Intern for Dynex/Rivett Inc. and a Brand Manager Intern for Atlas Provisions. From 2020 to 2022, they held roles at Bader Rutter, including Assistant Account Executive, Social Media, Social Media Account Coordinator, and Social Media Intern. In their most recent role as Client Services Manager at Omnivore | A Food & Beverage Advertising Agency, they developed performance-based social media plans, optimized campaigns, and launched new social profiles.

Willow Warell earned a Bachelor's Degree in Marketing and International Business from the University of Minnesota - Carlson School of Management from 2015 to 2019. From 2017 to 2018, they attended Université Jean Moulin (Lyon III). In 2021, they obtained a LinkedIn Marketing Solutions Fundamentals certification from LinkedIn and a Facebook Certified Digital Marketing Associate certification from Facebook.