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Alex Birkett is a co-founder of Omniscient, where Alex focuses on building organic growth programs for ambitious B2B brands. Prior to Omniscient, Alex worked at Workato, leading the experimentation team in optimizing lead generation and acquisition. At HubSpot, Alex held roles as a Senior Growth Marketing Manager and Growth Marketing Manager, bringing in thousands of net new product users through various channels and tactics. Before HubSpot, Alex worked as a Growth Marketing Manager at ConversionXL and as a City Manager and Content Strategist at LawnStarter. Alex graduated from the University of Wisconsin-Madison with a Bachelor's Degree in Journalism & Strategic Communications.