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Iida Marjosalmi is a seasoned digital marketing professional currently serving as Director of Insight & Foresight at Omnicom Media Group since March 2024, playing a key role in data-driven management services. Previously, Iida held the position of Lead Strategist for Digital Transformation at Dagmar from January 2020 to March 2024, where responsibilities included enhancing client efficiency and sustainable growth. Additionally, Iida has extensive experience at Mediatoimisto Voitto, advancing through roles from Digital Planner to Head of Digital, and has also worked at dentsu international and the Police of Finland. Educational qualifications include a Master of Business Administration focused on Digital Business Opportunities and a Bachelor of Business Administration in Marketing from Haaga-Helia University of Applied Sciences.