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Joëlle Lavigne, MBA, possesses extensive experience in digital business leadership and media strategy. Currently serving as Directrice de groupe, Activation numérique at Omnicom Media Group Montréal since January 2017, Joëlle guides 360 planning teams in developing integrated digital campaigns across various platforms and industries. Previous roles include Superviseure de groupe Stratégie at touché!, where Joëlle managed a team overseeing significant media campaigns, and media planning positions at Carat Canada, contributing to the successful execution of various advertising strategies. Joëlle's educational background includes a Master of Business Administration focused on e-business from Université Laval, complemented by a Bachelor’s degree in Communication with a specialization in advertising.