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Pelle Pettersson is a strategic and digital advisor with vast experience in e-commerce, digital marketing, and business development. Pelle is the founder and CEO of Omniarch, where Pelle leads a team of skilled e-commerce professionals with the mission of making Swedish e-commerce a global aspiration. Pelle has also held various advisory and board member positions in companies such as Sandqvist Bags and Items, SmartaSaker, Tanrevel, and Root Digital Group. Pelle has a background in leadership, marketing, business economy, and entrepreneurship from the University of Gävle and Björhagsskolan.