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Beatriz Ferraz serves as the Head of Operations for Product & Data at Omie since September 2018, where leadership includes overseeing product development operations and implementing product-led growth strategies to enhance customer experience and drive revenue. Previous roles at Omie include Operations Sr Manager and various positions in strategy and operations, focusing on data analysis, project execution, and team cohesion. Prior experience includes senior marketing analysis at Gauge for Itaú, and coordinating marketing and public relations at Bites for clients like Heineken. Beatriz began a career in sports journalism at Rede Globo, covering significant events in 2014. Beatriz holds a Pós Graduação in Technology Leadership & Management from Escola Conquer and additional degrees from Universidade Anhembi Morumbi and Pontifícia Universidade Católica de São Paulo.