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Syed Atif Hashmat is a seasoned sales and business development professional with extensive experience in the food and beverage industry. Currently serving as the Head of Sales, Business Development, and Trade Marketing at Oman Refreshment Company (SAOG) since November 2020, Syed has successfully pioneered sales strategies to achieve targets and enhance operational efficiencies. Prior to this role, a Sales Manager at Farm Fresh in the UAE from July 2013 to October 2020, Syed managed various market segments and product categories. Syed's earlier roles include Asst. Product Manager at V.V. & Sons FZCO, where responsibilities included brand supervision and coordinating sales strategies, and a Team Leader position at Federal Foods, focusing on business development and customer relationship management. Syed holds an MBA in Sales and Marketing from Symbiosis Institute of Management Studies.