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Arno Buurman has extensive experience in strategic management and marketing across various industries. Currently serving as Manager Strategie en Innovatie at Olympia since December 2021, Arno focuses on market segmentation, growth strategies, positioning, and innovation implementation. Previously, as Senior Propositie Marketeer at Olympia, Arno developed value propositions for diverse clients and stakeholders. Arno's tenure at Beautiful Lives included roles as Partner and Strategy Director, delivering consultancy services for clients such as KLM and FrieslandCampina, and leading strategic innovation projects. Earlier positions at NS involved portfolio management and communications management, enhancing customer offerings and digital transitions. Arno's career began with communications roles at LogicaCMG and Unwired Concepts, following early training as a trainee at (Hollander) GCI. Educational qualifications include a degree in Communication Management from HU University of Applied Sciences Utrecht and completion of an Executive Master in Imagineering at Breda University of Applied Sciences.