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Elsie Florio is a digital marketing expert who specializes in working with independent hotels and mid-sized chains to develop and execute digital strategies and tactics, leading to substantial growth in the web channel. Her areas of expertise include marketing and positioning strategy as well as media planning, project management, analytics and reporting, tactical oversight of paid search, metasearch and social media.

With extensive experience in-house and consulting, Elsie has experience with brands such as Andaz by Hyatt, Four Seasons Hotels & Resorts, Morgans Hotel Group and The Independent Collection by Hersha and various independent hotels and inns.