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Sinéad O'Callaghan is an accomplished marketing professional with extensive experience in CRM and email marketing, currently serving as the CRM & Marketing Automation Lead at Oliver Bonas since August 2020. Previous roles include Senior Email Executive at Trouva, where responsibilities included managing email marketing channels aimed at enhancing customer retention. Sinéad began their career at YOOX NET-A-PORTER GROUP, progressing from eCRM Producer to Email & Push Marketing Executive, focusing on localized and cross-brand campaigns. Additional experience encompasses positions in e-commerce coordination, visual merchandising, and trend research. Sinéad holds a Bachelor's Degree in Fashion Management from Birmingham Institute of Art and Design and has completed relevant short courses and foundational studies in fashion.