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Kiko Martínez is an accomplished Associate Creative Director at OLIVER Agency since 2020, with expertise in managing campaigns for prominent brands such as Bacardi and 3M across various consumer sectors. With a strong background in copywriting and strategic planning, Martínez has also contributed freelance services and worked with companies like HBO, Republica Havas, and Grey Group on high-profile projects, including Super Bowl campaigns and brand launches. A graduate of Miami Ad School and Florida International University, Martínez holds both a Master of Business Administration and a Bachelor of Business Administration in Marketing and International Business. Recognition as the #1 Trendspotting analyst at GREY Global's CULTUREDAILY platform highlights Martínez's innovative insights in advertising.