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Lisa B. has extensive experience in social media and digital marketing. Lisa started their career in 2008 as a New Media Marketing Manager at Entertainment One, where they handled digital initiatives for artists and labels. Lisa then moved to The Corporation of Massey Hall and Roy Thomson Hall as a New Media and Marketing Associate, responsible for maintaining their website, digital signage, blog, email marketing campaigns, and social media.

In 2011, Lisa joined LoyaltyOne as a Digital Marketing Specialist, managing the AIR MILES brand on social media and finding innovative ways to engage customers. Lisa later joined Loblaw Companies Limited as a Digital Marketing Manager, leading social media for the company and managing a customer service team.

Lisa then became a Social Media Manager at Koodo Mobile, where they represented the brand's voice and personality on social media channels and managed all social media initiatives. Lisa also worked as a Social Media Strategy Manager at Aimia Inc. before joining Canadian Tire Corporation as a Social Media Manager. At Canadian Tire, they established a new department and managed a social media team to handle corporate communication and social media for Jumpstart Charities.

In 2019, Lisa joined OLG as a Senior Social Media Manager and eventually became the Director of Social Media. In these roles, they were responsible for overseeing social media strategy and execution. Currently, Lisa is the Vice-President of the Condo Board at Waterparkcity, where they contribute their expertise in managing the board's social media activities.

Lisa B. studied Journalism at Durham College, focusing on Communication, Journalism, and Related Programs. Lisa also obtained a certification in Desktop Publishing, but there is no information available regarding the institution or the year they obtained it.